Any pharmacy that operates over the internet and sends. Orders to customers through e-mail, a shipping line, or an online portal are called an online pharmacy. The idea of online pharmacies and the online sale of medicines has been rising in popularity worldwide for many years.  Online pharmacies provide increased access and lower transaction and product costs. And greater convenience. And more anonymity for customers than brick-and-mortar pharmacies. They are far more accessible to those with limited mobility or those who live in remote areas. They offer discounts and doorstep delivery, often within a short period.

The anonymity granted by the internet encourages patients to seek information about medicines . That they would otherwise avoid asking their physician or at an offline pharmacy. Shifa4U is one online pharmacy that provides all of the above advantages without any complications.  online pharmacy in Pakistan, where the law does not regulate such businesses, has emerged as a “challenge” for provincial health authorities. Officials said on Friday: advising the public not to be lured by free delivery and discounted rates into buying medicines online.
The sale of pharmaceutical products over the internet has grown rapidly in the last two years after the COVID-19 pandemic hit the country in February 2020. Disrupting people’s outdoor movement due to restrictions on transportation and public gatherings. A large number of people thus turned to use online pharmacies to order essential drugs. Health officials said. Though the quality of the products remains questionable.

Drug retailers say e-pharmacies challenge their businesses and allow medicines that could be abused to be sold without verification. There is no official data available on the exact number of the online pharmacy in Lahore but officials said a majority operate in Pakistan’s two largest cities. Karachi and Lahore, with a promise to deliver medicines and other pharmaceutical products at people’s doorsteps within four hours of order placement in these cities. Within 48 hours in other cities through courier services. Many of the online medicine portals also offer up to 20 percent discount with free home delivery.
Drug sales, even at traditional top online pharmacies in Pakistan, are weakly regulated. Pharmacists often sell medicines without verifying prescriptions.
The Drug Regulatory Authority of Pakistan declined to comment on this story. Saying health was a provincial subject. The federal health ministry did not reply to calls seeking comment.
“This issue of unregulated best online pharmacy is already in our notice, and we have directed the Sindh Healthcare Commission to look into it.” Dr. Irshad Ahmed Memon, Director-General Health Services in Sindh province, of which Karachi is the capital, told Arab News.
He said the trend of online drug stores had registered a boost during the COVID-19 pandemic. But their regulation was a challenge for the health authorities. “People should not use any random online store to order their medicines,” he advised. “Consumers must scan the barcode on covers of each medicine to make sure the medicine they have received through an online store is genuine.” Memon said the Sindh healthcare commission was given the task to look into all. “illegal and unregulated platforms and come up with a way to register and regulate them as the matter directly pertains to public health safety.”